This project covers the packaging design for two closely related yet distinct products – Whipped Cream and Whipped Foam – developed for the Prefino brand.
Although positioned within an everyday, lower-priced product category, the core objective of the visual identity was to elevate these products into a premium experience – one that feels equally at home in domestic kitchens and professional pastry environments. Differences in composition and final texture are subtly but clearly expressed through design, while maintaining strong visual consistency across the product line.
The identity is led by a bold typographic treatment of the product name, serving as the primary anchor of recognition and shelf impact. Clean, confident letterforms are paired with highly appetizing dessert photography, designed to communicate texture, richness, and visual indulgence at first glance.
Through a careful balance of fresh color palettes, clear hierarchy, and high-impact imagery, the packaging redefines expectations within its category. The result is a design that goes beyond functionality – positioning even the simplest ingredient as a tool for creativity, precision, and professional-level presentation.
