Client: BP Rail Solutions, Serbia
BP Rail Solutions is a logistics company that deals exclusively with rail cargo transportation. They provide clients with a solid connection of all transport and logistics chain links and, in addition to transporting goods, they provide wagons as well as a comprehensive service of the same.
The visual identity, the combination of the initial letters B and P, forms a specific monogram that contains a graphic interpretation of the railway tracks but also encloses a central target point that symbolizes energy and the final destination. In addition to the visual identity and slogan “On the Right Track”, we created and implemented a website with a completely digital network of locations, loading/unloading points, and accompanying communication materials.